Reasons to Buy from Local Jewelry Stores

While many people head over to big brand stores in the hope of getting the perfect and ideal jewelry piece - many times, it’s not worth the effort and you only end up paying a great amount of money in return of an ordinary jewelry item, signed by a big name.
To assist you further, let us have a look at some more reasons to choose your nearest jewelry stores over the big names.

​

Unique Styles and More Variety

The most basic reason for you to consider a nearby jewelry store is the fact that these stores can have more variety and unique items than you would find in chain stores. With these stores, you get a chance to choose a unique style for your loved one, for instance, buying a legitimate antique ring featuring a rare or unique diamond in a traditional cut. 
Moreover, these shops are perfect to buy the jewelry items which have either been discontinued or are no longer available in branded stores. Hence, if you like to keep your bought item stylish yet unique, check out the nearest jewelry stores rather than buying a jewel piece that has already been bought by many people around you. 

​

High quality and Customized Jewelry

When it comes to jewelry chains, there are hundreds of retail locations across the country and this means that the pieces they sell are usually supplied by factories or warehouses. These jewelry pieces are not hand-crafted or high quality but are typically mass produced to meet the demand and supply.
While those sparkling jewelry cases might look tempting, these items are not always worth the price. Instead; if you opt for a local jewelry store, you can easily get a personalized and customized jewelry piece, which will not only complement the personal style of your loved one but will also have a unique touch to it. The gemstones or diamonds at local stores can be of high quality, hand-crafted and can easily be customized to your meet your individual needs with utmost attention.

​

Finer Range of Jewelry

Often times, the local small jewelry stores have a much more exclusive variety of gemstones and other unique pieces which make your jewelry item even more special and personalized. If you add these gemstones to your existing jewel piece or get a customized piece, your jewelry piece becomes one of a kind. With a local jewelry store, it is much easier to design a jewelry piece that beautifully incorporates your custom idea or particular style and speaks of your individuality.
This is because when you go to the family owned jewelry store, you are more likely to be treated by a jewelry designer and not just a salesperson of a big store. While you can get a great deal of insight about the gemstones or diamonds from these experts, you also get a high-quality personalized item without compromising on your budget. 

​

Control the Quality of Your Jewelry

If you are searching at a low-end chain, you might get quite attractive price tags but unfortunately, you will also be getting a low-quality product. As you dig a little deeper, you will notice the appealing price is still a lot more in comparison to the offered quality because these chain stores use the lower grade materials against the full price. 
However, if you go to a local jewelry store, you choose the quality after inspecting each part. In addition, you get the options to choose the metal, the gemstones, the finishing, quality as you deem fit for the purpose. 

​

Low Prices with No Additional Premiums

The most obvious reason for choosing a local store over a chain store is the fact, that when you buy a jewelry piece from a local store, you don’t really pay the price of a brand name. You pay for what you get and nothing more. More often than not, the item that you get from a big chain store is of lower quality or is easily available at other local stores or online jewelry stores at a cheaper rate. 
Additionally, if you are buying a diamond, sometimes you are required to pay an additional premium. The only reason for you to pay these premiums is when you move up in carat weight or clarity. Hence when you pay a premium after buying a jewelry piece from a reputed brand name, you don’t pay for the product but instead for their brand name. 

​

The bottom line is when you buy a beautiful jewel piece for your loved one, you should not settle for less. Since you won't have to compromise on the quality over the brand name or paying a lot more money for an item that can be bought with the available budget, you have an option of avoiding the big chain stores and make a smart decision after considering all the available options. 
Carefully evaluate the options and get that one piece that perfectly showcases your individual style. And if you need some more information or ideas for jewelry from a well-reputed jeweler, head over to Brio Jewelry and talk with me!